The laureate of the best exhibition of International Fashion Showcase 2014 of London Fashion Week – the exhibition called „Fashion Now: Estonia“ – blew minds by expressive design that reflected the sense of „kaamos“ – not easily translatable Estonian word describing a particularly dark period during autumn and winter, a pitch-black time for observation, self-reflection and melancholy.
The jury pointed out that design of the exhibition has linked skillfully and elegantly the Estonian past and present, reflecting genuinely the culture of Estonians, but still keeping fashion designers and their creation on the focus.
Project initiators: Estonian Design Centre, Estonian Embassy London
Project manager: Sirli Nõmm
Curator of the exhibition: Tanel Veenre
Design of the exhibition: Hannes Praks Studio
Graphic design: Kerli Virk, Stella Skulatšjova
Dress with flies “MUHI”: Kristel Kusapuu